You searched for: "*"

The results has been filter on Authors containing Nelson Whipple.
ANA has found 1 results for you, in 160 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Beyond form and features

In today's fast changing mobile handset market, do consumers pay attention to brand? How easily will consumers give up their current handsets to adopt newer models?The authors analyze consumer preference data to uncover how brand impacts consumer...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Leslie Rimmer, Tom Adler, Nelson Whipple
November 7, 2004
×

Citation

Rimmer, Adler and Whipple (2004a, November 07). Beyond form and features. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/beyond-form-and-features